An Alignment of Values

As Under Armour announce TJ Perenara as a part of the athlete roster, we honour the values, the journey and the community their athletes represent – on and off the field. “It’s about being an athlete who is clear about what you represent, what you stand for and what you won’t put up with”.

TJ has built and impressive career in New Zealand rugby as a formidable and competitive halfback. He heads into the 2020 Super Rugby season as co-captain and the most capped player for the Wellington Hurricanes. His focus, to chase down his second Super Rugby Championship. He has represented New Zealand on the world stage as part of the All Blacks, since his debut in 2014. His highlights in the recognizable black jersey include a 2015 World Cup title and scoring the 2019 Try of The Year for his effort against Namibia at the 2019 Rugby World Cup.

Never one to shy away from speaking up, TJ has won over fans by staying true to his beliefs and speaking up on social issues. The power of sport is fuelled by every race, nationality, gender and orientation you can imagine all over the world. “It’s inspiring to become part of a brand that stands firmly beside me on issues of equality”. He wears his heart on his sleeve, both on and off the field but has the maturity to realise his way isn’t the only way.

Under Armour and TJ will collaborate on a number of giveback initiatives in his local community. “I want people to see the significance of this relationship across my rugby career and my personal journey. But first, I have to play good footy. That’s non-negotiable," said TJ.

TJ joins Lisa Carrington, double Olympic Kayaking champion to the New Zealand athlete roster.

Check out the full article here.