Hold on to your kangol hat and buckle up - 90s streetwear is back with a vengeance.

2020’s Instagram style references are dominated by retro colours, baggy fits, and iconic sportswear logos, and it doesn’t get more authentic than the Champion Reverse Weave hoodie.

Champion began in 1919 with a simple but difficult task: to design and engineer a sweatshirt that wouldn’t shrink in the wash. Their clever patented tech and advanced construction accomplished exactly that, and Champion hit the ground running (literally - they supplied athletic uniforms for sports teams). By orienting the fabric in a new direction during the sewing process, they essentially eliminated vertical shrinkage in their garments. Their product designs did so well they ended up becoming the NBA’s official outfitter in the late 80s, and the rest is history.

Nowadays, you can see everyone from Rihanna, ASAP Rocky, Kylie Jenner, Selena Gomez, Chance the Rapper, Cardi B, and your dad rocking the same celebrated sportswear brand. The versatility of the style, the durability of the construction, and the iconic faces behind the brand mean Champion’s Reverse Weave is here to stay. Make sure to check it out for yourself.