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Red Rat


When it comes down to it, PUMA and Red Rat wouldn’t be where we are today without the help of creative communities throughout the globe. Now, we’d like to pay it forward. That’s where the PUMA x Red Rat Mentorship Programme comes into play!

You could be one of three lucky entrants to be paired with the mentor of your choice - MELODOWNZ (music), Bianca Ikinofo (dance) or Charles & Janine Williams (art). Over the course of four months, you’ll collaborate with your mentor to create a project to showcase at an exclusive PUMA x Red Rat event. Applications are open to New Zealand Residents 18 years or older. Entrants of any skill level will be considered!


Create a piece of content that showcases why you would be the best selection for the mentor of your choice. Entries can be still images or videos. Get creative with it!

There are two ways to apply. Choose one!

1) INSTAGRAM: Upload your content using the hashtag #PUMAxREDRAT and tag @redratclothing.


2) FACEBOOK: Upload your submission directly to the comments section of the Mentorship Programme post at the top of @redratclothing's Facebook page.


The application period will run from September 1-30, 2019.

The Mentees will be chosen by a panel made up of the four Mentors, Puma and Red Rat Clothing in October 2019.

The Mentorship Programme 2019 will run from October 2019 – January 2020.




MELODOWNZ is an established rap artist who grew up in Avondale, West Auckland. This rapper is also an entrepreneur at heart: he designs and sells his own merch (including hot sauce) and is a fiend for novelty socks. He released his EP, Avontales, in 2017 and hasn’t looked back since. From there, he performed at the 2019 Pacific Music Awards, went on to win Most Promising Artist and was nominated for Best Pacific Male Artist, and has performed at New Zealand’s leading festivals including Northern Bass, Laneway, and Rhythm & Vines. He has a loyal following and boasts several million streams online across leading platforms like Spotify and Soundcloud. He’s collaborated locally with SWIDT, Diggy Dupe, JessB, Rizvan, Illbaz, Bailey Wiley and internationally with Coops and The Colors Show on YouTube to release a $on Of a Queen music video. He’s been featured on Vice, High Snobiety and Sniffers, just to name a few. MELODOWNZ is way ahead of the game and is just getting started.

Enter now for your chance to create a bespoke track with Avondale’s finest.

Charles & Janine Williams


Charles & Janine Williams are the definition of couple goals. Janine is one of Aotearoa’s first female urban artists and Charles is the co-founder and president of ‘The Most Dedicated,’ a well-known graffiti crew. What began as a creative outlet for both artists quickly turned into a lifelong passion and a newfound community. Both have dedicated their lives to creating and sharing their art and they’ve transformed their creativity into a well-established career. If you haven’t had the privilege of seeing their larger-than-life murals, don’t worry - you can catch a small sample of their achievements here: they created a large scale artwork for Matariki Festival 2016, won 1st place at Ono'u graffiti festival Tahiti 2015, are in the Guinness Book of Records for the World’s longest graffiti scroll, have a screen print collaboration with Glenn Taylor from Gold Award Winning Artrite Screenprinting in Onehunga, are consecutive winners of the world Write4Gold Graffiti Art Championships in Germany (2006, 2008), are the first urban contemporary artists to have been given the privilege to attend & paint large scale murals at the Festival of Pacific Arts, and Charles is a fully sponsored member of the Ironlak Family Team & is one of three NZ artists to have a signature spray can in their permanent colour range (Phat1 True Royal). And the list doesn’t stop there!

Enter the PUMA x Red Rat Mentorship Programme for the chance to work alongside Charles & Janine.

Bianca Ikinofo


Bianca Ikinofo is a talented dancer who has performed all over the world. Born in Hamilton, she began dancing at age four and at 18 moved up to Auckland to take the dance scene by storm. She is an OG member of The Royal Family and the ReQuest dance crew and was a part of the movement for 8 years. She’s a choreographer for Les Mills International, a creative director on a TV show and a judge for the SDNZ National Hip Hop Championships 2019. Her career highlights include (but aren’t limited to): five gold medals and two silver medals at the Hip Hop International World Championship (HHI Worlds), she competed in America’s Best Dance Crew (ABDC), and has performed with J.Lo & Rihanna - maybe you’ve heard of them? She’s also danced for the iconic Cirque du Soleil Michael Jackson One show for two years in Las Vegas, Nevada, USA. Her music video credits include Justin Bieber’s Sorry, No Sense and What Do You Mean. And if that’s not enough, she’s performed at the American Music Awards (AMAs) and the Video Music Awards (VMAs).

Even after all of her fame and success, Bianca remains a real one. Don’t miss out on the chance to learn a thing or two from her.