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About us

Red Rat is New Zealand’s largest retailer of streetwear. We’ve been selling the world's biggest brands like adidas, Nike, Converse and Puma to the masses for more than 15 years. We also offer quality homeware and health products under our own brand, Homie.

Over 15 years of success in the streetwear industry has been inspired by the firm belief that everyone deserves to look their best and should have access to the products and brands that they love. No matter who they are or where they're from.

This belief gave inspiration to what we are proud to call EzPay, a system where we allow customers to purchase our products on credit helping them to spread out the cost over time. This is unique to Red Rat meaning we are the only retailer in New Zealand to give customers the option to buy branded clothing using credit.

We also believe that our customers are the key to our success, so we're always looking for ways to create more value for them. Our recipe for success has included sourcing the hottest styles directly from the world's most iconic brands, increasing our store presence throughout the country, improving the omni-channel customer experience, employing passionate local people, and giving back to the communities that we call home.

Throughout our years in the industry, we have always introduced new ideas and technologies to the retail environment and 2019 marked the start of a new chapter for Red Rat. It came in the form of an innovative digital gift card concept called zap. You can use zap to purchase the latest streetwear online and in store at Red Rat. It works like a digital gift card, but what makes zap special is that you can gift it to friends and family instantly, anywhere in the country. It’s the first concept of its kind in New Zealand and possibly the world. You can read more here:

From our first store opening in Otahuhu, we have welcomed more than 160+ people into the Red Rat family, hand picked for their unrivaled service and knowledge of streetwear who are based across 14 stores, 2 websites and 1 head office.